Brief
This was a typeface design brief. The aim was to explore how story can be told through typeface design. I was to create a typeface which portrays a personal aspect of the Cuba street in Wellington, New Zealand.
Design Concept
Identity is a key concept of this piece. It was inspired by graffiti and tags found on various doors down the street. A connotative meanings of footprints is identity. The shape of each letterform was created through negative space of pencil traced drawing of shoe soles.
Process
Pencil trace shoe soles. Photoshop.
(A3 Size)
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